Digital branding is a form of branding and brand management. It takes the traditional concept of branding and translates it into the digital world. It uses the power of the internet, along with digital marketing strategies, to elevate the profile of a brand online.
Why branding is important?
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.