Forum marketing is a great way to make your online business stand out from the crowd. Forum users are generally net savvy and open to making online purchases. Many forum users are also respected experts and bloggers in the specific topics covered by the forum.
Forum marketing is a high ROI strategy because making a good impression in front of this savvy and influential audience can help your marketing message spread far and wide.
Forums have been a successful part of our marketing plan, right from the start. Unlike many of the other social networking websites, forums have and still are a place where people participate daily. A well maintained forum can give you help, advice and extra revenue. People ask real questions, because they want a real answer, not just because they want people to see their signature link below.
Follow this step-by-step guide to effectively use forum marketing as a part of your overall online marketing strategy and avoid some common mistakes.
♦ Find the Right Forums for Your Market
♦ Create Your Online Forum Account
♦ Check the Community Guidelines Before Posting
♦ Pick a Good Username and Avatar (or Photo)
♦ Create a Compelling User Profile
♦ Introduce Yourself to the Community
♦ Spend Some Time "Lurking" on the Forum
♦ Make Valuable and Useful Contributions to the Community
♦ Put Your Website URL in Your Signature File
♦ Avoid Controversy and Drama in Online Forums
♦ Create Win-Win Marketing Campaigns
♦ Use Caution if Outsourcing Forum Marketing